FTC targets prerecorded telemarketing drivel

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FTC targets prerecorded telemarketing drivel

Postby TeMerc » Tue Aug 19, 2008 11:56 pm

Submitted by Layer 8 on Tue, 08/19/2008 - 7:47am.
In the ongoing battle to let us eat dinner in peace without being interrupted by amazingly annoying telemarketer blather and in this case the even more infuriating recorded telemarketing drivel, the Federal Trade Commission today basically outlawed such calls.

Specifically, the FTC changed its venerable Telemarketing Sales Rule (TSR) to prohibit, as of Sept. 2009, telemarketing calls that deliver prerecorded messages, unless a consumer has agreed to accept such calls from a given caller/seller.

Between now and 2009, telemarketers must provide an obvious, easy and quick way for consumers to opt-out of any call, the FTC said. Such an opt-out mechanism needs to be in place by December 1, 2008.

Meanwhile, the FTC also adopted a regulation changing the way telemarketers use the phone. No doubt if you have received an unsolicited telemarketing call, there is a delay in the time when you pick up and say "hello" and the response on the other end. Sometimes no one answers at all. This situation is called "call abandonment" by the FTC and it has tweaked its enforcement of such delay or non-responses. The TSR in fact requires that at least 97% of a telemarketer's calls be answered in person and get connected to a salesperson within two seconds after a consumer answers.

nwz Continnued @ Network World

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