TV By The NumbersAug. 10, 2008 -NBC Universal’s Beijing Olympics coverage is on pace to be the MOST WATCHED OLYMPICS IN HISTORY. Through two days NBCU has attracted a record 114 million total viewers - four million more than Atlanta in 1996 - the most watched Olympics in history and nearly 20 million more than Athens (95 million), according to data provided Nielsen Media Research.
Saturday’s coverage on the Networks of NBC Universal reached 92 million total viewers, 14 million ahead of the comparable Saturday from Athens in 2004 (78 million).
NBC’s Beijing Olympic two-day average viewership is 29.1 million and the national rating average of 16.2/30 is the best primetime rating through the first Saturday for a non-U.S. Summer Olympics since Montreal in 1976 (22.1/46) and a 22 percent jump from Athens in 2004 (13.3/25).
Saturday night’s 24.1 million average viewers bested Athens by nearly 4.5 million viewers (19. and earned a rating of 13.9 rating/27 share, an 18 percent jump from Athens in 2004 (11.8/23).
NBC’s LIVE primetime coverage, which included Michael Phelps collecting his first Beijing gold medal and seventh career Olympic gold medal in the 400m Individual Medley, and Misty May-Treanor and Kerri Walsh winning their first match in Beach Volleyball, peaked with a 16.4/30 and 28.7 million average viewers in the 10 p.m. half hour.
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