Making URLs shorter for Google Toolbar and FeedBurner

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Spudz
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Making URLs shorter for Google Toolbar and FeedBurner

Postby Spudz » Tue Dec 15, 2009 4:23 am

Making URLs shorter for Google Toolbar and FeedBurner
12/14/2009 12:31:00 PM

This morning, we launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener. We mentioned our URL shortener as a feature in both announcements, so we wanted to say a little more about how this product works and why we're offering it.

People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you're not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind — and that's why people use them.

First, we think people who use the Google Toolbar and FeedBurner will benefit from a shortener that is easily accessible — making it faster and easier to share, post and email links. Second, we've built this on Google's global infrastructure to offer the following benefits:

* Stability: Google's scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
* Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
* Speed: At Google we like fast products and we've worked hard to ensure this service is quick. We'll continue to iterate and improve the speed of Google Url Shortener.


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